News
MD Agencies Scoop Ivyline Award...
Ivyline, the market leading indoor plant pot supplier, believe that investment in new product development is fundamental in the core markets that Ivyline supply. “Ivyline launched 180 new lines at GLEE 2017, driven by innovation and trend, off the back of the research and the data collated from the market. It shows that statement pieces and different materials and finishes are at the forefront of the growth in this sector, and we are leading it!”, says James Brindle, UK and Ireland Sales Manager.
Ivyline have investment in new product as a fundamental part of its strategy, but research, sourcing and then bringing to market need executing into stores. “It’s important that these lines reach as many of our customers as possible to help drive their numbers” says James “and since we are in a market dominated by climate, peaks and troughs, I wanted to make sure that these opportunities are reaching as many customers as possible ready for that light switch moment, and 2018 was that test case.”
Ivyline incentivised the agents on getting the new product into their channel, but the fundamental difference was not basing this on turnover, but percentage of new product into the accounts they have on area. “We knew that if these lines were in store it would sell and so the depth of range would benefit all involved” says James “and I was pleased to award MD Agencies from the South East their winning cheque at our Pre Glee Sales Meeting last week!”
Peter Chrysostomou of MD Agencies said: “The quality new product ranging that Ivyline produced from GLEE meant that our job was easy, and our customers have seen such huge growth from it!”
Article source: gardenforum.co.uk
Photo left to right:
MD Agency's' Nick Hinton and Peter Chrysostomou with Ivyine's James Brindle
Neudorff updates bestsellers for 2019...
12 months on from launching the UK’s first fridge-free nematode range, Neudorff returned to Glee 2018 with bold changes to some of its best-selling products.
The company’s glyphosate-free weedkiller range, which includes Fast Acting Weedkiller and the systemic version; Fast Acting & Long Lasting Weedkiller, has been renamed as WeedFree and the Pyrol Bug & Larvae Killer range will now come under the BugFree name.
The updates were made following the hugely successful launch of the company’s nematode range in 2017, which includes three varieties; LeatherjacketFree, LawnGrubFree and VineWeevilFree, with the latter receiving two GIMA Awards in 2018, including the prestigious GIMA Sword of Excellence.
Neudorff sales director, Jude Beharall said: “The feedback to the improved packaging designs for the WeedFree and BugFree ranges has been extremely positive. The updates have also led to a fresh wave of interest in the already best-selling glyphosate-free weedkiller range, not only due to its environmental credentials but also because it is a tried, tested and established option, giving retailers the added confidence that they can provide a glyphosate-free alternative that will give their customers results.
“Improved consumer awareness for ingredients used in weed, feed and control products, combined with new and increased listings for our products means that 2019 is already shaping up to be a very interesting year for Neudorff.”
Aricle Source:
Neudorff press release
IVYLINE - Announce trend alerts for 2019...
It's been a fantastic show at GLEE 2018 for Ivyline. They've had a fabulous response to the 220 lines they released at the show, with great enthusiasm for the new designs from many of our customers.
Ivyline work hard to ensure that their product ranges are inline with retail trends and customer demand, making their products increasingly appealing to the consumer market. This is reflected in their Botanical, Tribal, Floral, Scandi, Country and Coastal ranges which are already proving to be particularly popular.
What's more they have made it even easier for our customers to spot the next hottest products from their new 2019 brochure. Just look out for the TREND ALERT logo throughout the pages for a ticket to the set to be their hottest products of 2019. In the brochure You'll also find their STAR PERFORMER marked products from 2018, how did these product perform for you?
Ivyline have demonstrated their passionate for the gardening industry by linking up with charity Greenfingers to create a collaborative range for 2019 which they introduced at GLEE. Ivyline also presented them with a £3000 cheque to support the charities objectives.
The biggest showstoppers for Ivyline this GLEE were the Tivoli, Treviso, and Tribal Belly Baskets.
We can't wait to see what 2019 has in store for Ivyline. Watch this space!
STV - Stockists to benefit in 2019...
STV had a fabulous year at GLEE where they launched their Ultra Power range in their key stockists scheme. GLEE also saw the increase of their product offering from 4 ranges to 5, setting themselves up for a great year in 2019.
They also took the opportunity to showcase their premium priced Ultra Power products across the Big Cheese and Zero In brands highlighting their Best-In-Class solutions.
With customer satisfaction at the heart of everything they do they have developed new formulations built for ultra fast control of pest problems within the Big Cheese and Zero In ranges. Together with brand new delivery formats too!
STV announced that their stockists will benefit from preferential trade discounts across their full product range for 2019. So what are you waiting for? Let STV help make 2019 your best year yet!
Bloomin Amazing - Innovators in their field...
West Country Soil Improvement Ltd with it’s soil enricher Bloomin Amazing and the team managed to gain two awards and one nomination for it’s efforts.
The first was the GIMA INNOVATORS SEED CORN FUND AWARD granting £6,000 to help launch innovative, exciting, never before seen products for the gardening market.
They were then shortlisted for the GLEE NEW PRODUCTS IN ASSOCIATION WITH GTN NEWS - GARDEN CARE AWARD, but were pipped to the post on that one, however instead came away with the fabulously titled Best Of British Award.
Article Source:
bloomingamazing.com
